You’ve built your business over years of hard work, experience, and quality. Then a new builder moves into town, and the competition heats up. Panic? Close up shop? Sabotage them? None of the above.
The right answer is to improve your business. Competition doesn’t have to be a threat. In fact it can be an opportunity to differentiate and thrive. With the right strategies, you can turn the pressure into an opportunity. Let’s look at how established contractors can stay ahead of the game and use Bolster—the leading construction estimating software—to get ahead.
Yes—but not in a way that makes you panic. You have the advantage of experience, reputation, and an established network. New competitors bring fresh perspective, new technology, and niche targeting. Ignoring them can lead to complacency, which can hurt your business. Instead, see competition as a reason to reassess your strategies, improve efficiency, and find new opportunities for growth.
Bolster helps contractors adapt to a changing market by providing powerful tools for accurate estimating, streamlined project management, and enhanced client communication. With Bolster, you can turn threats into opportunities to improve your business.
When a new competitor moves in, it’s time to double down on what sets you apart. Here are eight actions:
Your history of completed projects and happy clients is your greatest asset. Show it off everywhere—on your website, social media, and client pitches.
With Bolster’s project tracking and reporting, you can show detailed records of completed jobs and prove your reliability and expertise.
Showcase your expertise in niche construction methods. Whether it’s green building, historic restorations, or advanced technology, specialization sets you apart.
Bolster’s estimating capabilities allow you to create detailed quotes for specialized projects and get ahead.
Years in the business means you have built strong relationships with subcontractors, suppliers and other professionals. Use these connections to get better project outcomes and faster turnarounds.
Bolster simplifies team coordination and communication so you’re always on the same page with your network.
Clients value contractors who can show financial strength. This means you can weather market fluctuations and deliver on big projects without hesitation.
Bolster’s financial tracking gives you visibility into project costs and margins so you can stay stable and build client confidence.
Get ahead of the game by adopting new tools. For example, Bolster’s cloud-based construction estimating software improves accuracy, efficiency and lets you manage projects smoothly. For more information, check out this guide to the latest construction technology trends.
Your quality of work is a key differentiator. Make sure to mention it in every conversation with potential clients.
Bolster’s breakdowns ensure every aspect of a project—from materials to labor—meets your high standards.
Invest in your brand—from your logo to your marketing. A strong brand builds recognition and trust with potential clients.
With Bolster’s CRM, you can nurture client relationships and reinforce your brand’s value through great communication and service.
Get involved in community projects and adopt sustainable construction methods. This not only builds your reputation but also attracts ever-growing socially conscious clients.
Bolster’s templates allow you to present proposals that highlight your sustainability.
Show Off Your Expertise
One of the best ways to beat new competition is to prove your expertise. Here’s how:
Use visuals to tell your story. Create a portfolio of the work you’ve done. Bolster’s project documentation makes it easy to compile and share impressive portfolios.
Invest in VR to offer virtual tours of completed projects. Let potential clients experience your work for themselves.
Gather and share feedback from happy clients. Bolster’s CRM tools make it easy to collect and store testimonials that prove your value.
Host workshops on topics like green building or project management. Sharing knowledge makes you a thought leader and trusted advisor in the community.
Partner with other well-known brands or experts to amplify your work. Bolster’s collaboration tools make it easy.
Get involved in charity initiatives or sponsor local events. Clients today value companies that make a positive impact beyond construction projects.
Marketing in a Crowded Market
The construction industry is competitive, so marketing is key. A good marketing strategy will help you:
Bolster backs up your marketing with tools to help you communicate with clients and manage leads. For example, you can use Bolster to share project updates, promote your expertise, and build brand loyalty through great service.
In today’s digital world, online visibility is key. Bolster integrates with digital marketing platforms to help you reach more people, whether through SEO blog posts, social media, or customer testimonials.
Competition doesn’t have to be scary. With the right strategies and tools like Bolster, you can turn market challenges into growth opportunities. From using your experience to adopting the latest technology, every step you take to improve your business will set you apart from the competition.
Bolster is more than just construction estimating software; it’s your business partner. By simplifying operations, improving client communication, and delivering accurate estimates, Bolster keeps you ahead.
So if you:
…then get in touch to find out how Bolster can help your business. Book a demo today and see why Bolster is for established contractors who want to win in a competitive market.